Why is a Logo so Important?

What is a logo? Just some stylized text and sometimes an image – yet they’re iconic. Is it a certain combination of text and visual images that leaves a lasting impression? True, a unique logo leaves a long-lasting impact on the customers, as 50% of the brain is active to visualization. But the fact is that a logo is the center point of your business but also the north star of your brand. What your vision and mission is summarized into – one visual entity, uniquely yours and made up of several parts – all working in unison. Your website design may be engaging, but if it has an unprofessional or low quality logo, then your company may not be able to earn the revenue it could because the presentation may dissuade some visitors from purchasing. Any thoughtful and focus driven business will need an aesthetically sound logo with the right mix of design, color, shapes, fonts, and edges. A professional-looking logo helps in building trust and attracting potential consumers for your business.

The significance of a logo    

A logo is the starting place of any company looking to develop individuality. The logo helps the customers to identify the type of business that an organization is carrying out. It represents the overall identity of any company. One thing worth keeping in mind is that a logo must suit your business and convey its message uniquely. You can hire the best Professional Logo Design Company suitable for this work, you’re looking for a company that specializes in logo design. It takes an intelligent and thoughtful approach to create so much meaning into such a small moment and piece of art.

Purpose of a logo

The purpose of a logo lies more than in its design, sure they represent the face of the company. But it’s also the brand message, the feeling your brand conveys. The customers tend to recognize your company through your logo so it should reflect clearly how your brand ‘feels’, think warm and fuzzy vs informal and institutional and other ways to create a feeling inside a design. It’s relative to your work and business. Overall, your company logo must mean something to you, your employees and the customers.

The Importance of a Logo for a Brand

·         Visual Impact: According to a recent study, 90% of the information people memorize is visual and 40% people respond better in consciously and subconsciously recalling this data. A visually appealing logo catches the attention of people in more ways than one and they become potential consumers from it. It is important to design a logo by thinking on the lines of how you want your customers to remember it and the feeling they experienced when they interacted with it.

·         Design a Memorable Logo: An effective logo design can be simple but it must appropriately relate to your business. Take the McDonald’s golden arches for example – you instantly pictured it in your head didn’t you—although it is simple, yet people can memorize the brand and recall it easily and its business, you thought about fries we’ll bet on it. To get a perfect logo design, that creates the same experience as this you can employ the services of a professional Logo and Web Design Company. You need an agency that understands how to create that mental and emotional connection to make moments like that happen.

·         Brand Identity: A unique logo imparts a brand identity to your business. It can be displayed through social channels or your website not just the traditional and physical means of handing someone your business card.. You are relating to people indirectly with the help of your brand’s logo. Through the use of video and easy to deliver and consume content – a fusion of 80% images, 20% text, and 10% sound can make your logo look amazing. Custom Logo Design from expert designers and professional agencies can use animation and sound to bring live to you logo as you see in title cards shown on the screen before movies start.

·         Timeless Logo: While designing a logo think if it will be remembered in another 20 or 50 years. Your logo design must be timeless like that of say, the Coca-Cola Company. It will help in making your mark in the market.

Finally, designing a good logo requires a lot of planning, experience and brainstorming sessions. It is your identity and your business’s first impression, therefore it must be a wise decision and not be taken lightly.

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